![]() How do you help a reader who doesn’t understand the problem? You know there’s a problem but your reader doesn’t have the faintest idea what’s wrong. Which of the headlines tugs at your heartstrings? You can reference a story from these links and tie it into your overarching blog theme or topic. The first one looks like an interesting read. For instance, if I was writing on “Failed Blogs”, I would Google “Stories about failed blogs.” Use the right keywords to target precise stories and you’ll generate a ton of results. Google is an inexhaustible source of stories. Your reader is more invested in the content when they realize mistakes they’re probably making in their writing. The goal was to explain how people confuse slang as good grammar. This is a screenshot from a piece I wrote about grammar errors. Stories are only powerful when they mean something. The aha! Moment when the reader realizes the link between the story and your message. There must be an intersecting point between your story and your blog post. This enables you to connect with them on a cognitive and emotional level. You want your readers to live through your story and wear the hero’s shoes. ![]() Describe feelings and emotions along the way. Use anecdotes to make the human the centerpiece of your story.įocus on the motivations that led them to take the action. You want to hook your reader and get them to read your entire blog post? Don’t focus your story on the topic or it turns out boring and too descriptive. Transfer your emotions onto your blog post and your readers are more likely to love it. The mention of “sex toys” in that article was enough to get people to listen to me. I detailed my process of writing copy for a niche I was unfamiliar with as a way to connect with my readers.ĭraw from your wealth of experiences and shake people out of their fatigue. How we were thrown into the deep end and asked to write copy that encouraged the audience to buy sex toys. I began with my experience at my first copywriting job. I wrote a blog post titled How to Write an Engaging Copy That Sells Like Ice Cream. Exploit your personal experience to make an instant connection with your reader. No actor can tell your story as you would. End with a question directed at the reader and transition to the main body to discuss the solution. In the second line, describe the solution the reader wants and the disillusionment when they don’t get answers. Begin with a gripping but short first line to set the scene. They are eager to read your piece when they realize the hero in your story is just like them. Average time on the page also increased five times the usual number.Ī good opening story carries your reader through the entire blog post. They found that blog posts with a story intro had almost 300% more people read the entire article. The goal was to determine if blog posts with stories were more successful than those without. Tips to use storytelling in your blog post The opening story ![]() It also generated 10 leads for my business.Ī memorable blog post must be fun to read. At the time, I only had 700 followers on LinkedIn but the post has over 37k views. I told a story about leaving my former agency to start my own business. I made this post on LinkedIn after I set up Zenith Copy. Include a story to your blog and you’re giving your audience what they want and what they need at the same time. Your readers need practical tips and tricks to make their lives easier and solve a problem. To entice you, your parents promised you an extra slice of pizza or an extra scoop of ice-cream if you ate all your veggies during the week. It’s what you need to build antibodies that make you strong and healthy. Broccoli and green beans are good for your body. Remember when you were a kid and your parents always said: “You can’t leave the table until you eat all your vegetables.” When it was pizza and ice cream night, no one had to convince you to eat your meal and clean off your plate. I want them to know this is not just another article from a blogger trying to make a quick buck but someone who genuinely understands their problems. I try to start every article on my blog with a story attacking the reader’s pain point. It’s the part of your copy even skimmers take time to read. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own?Įveryone loves a good story. We live in a world where over 4 million blog posts are published every day. ![]() Fiverr allows you to find your ideal freelance service effortlessly.Copymatic can automatically generate content both text and image for your website or blog.Jasper.ai is an AI content tool that ensures your brand's tone is maintained in your content creation.
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